Case study · WooCommerce
Complete solar systems, laid out like products.
PSW Energy is a Perth solar, battery and EV charging installer, part of a group that has been in WA energy for two decades. We built its WooCommerce store, so a household could compare systems and see what's in each one before anyone climbed on the roof.
PSW Energy · pswenergy.com.au
At a glance
What you can verify on the live store.
Every number below is either on the site, in the store's own data, or published by an outside body — never an invented conversion claim.
724
Solar systems installed in WA in 2025: fourth among WA solar installers
Source: 2025 Solaris Awards, from Clean Energy Regulator data
673
Batteries installed in WA in 2025: third among WA battery installers
Source: 2025 Solaris Awards, from Clean Energy Regulator data
ISO ×3
9001, 14001 and 45001, certified by Bureau Veritas in January 2025
Source: Bureau Veritas certificates
The brief
Solar was sold over the phone. PSW Energy wanted it browsable.
Engagement
WooCommerce- Client
- PSW Energy
- Category
- Solar, battery and EV charging installation
- Platform
- WooCommerce
- Location
- Bibra Lake, Perth, WA
- Store live
- May 2018
Perth Solar Warehouse had been installing since 2011. In October 2017 the group set up PSW Energy to bring the same installation team to a wider market, with an itemised buying experience customers could browse on their own.
A solar system is a bundle: panels, an inverter, often a battery, plus installation. To sell it online, each system had to be a product a homeowner could understand, compare and trust.
The store
Inside the build.
The homepage. Archived October 2025.
What we did
How the build came together.
Package the system
Complete systems listed as products, with specifications laid out as product attributes and the purchasing options as variations.
Shop by category
Solar, batteries and EV chargers as separate categories, so a household adding a battery to existing panels doesn't wade through full systems.
Put the proof on the page
Manufacturer datasheets attached to products, so a buyer can check the spec sheet without asking for it.
Launch in stages
Build began in February 2018. From April, Perth Solar Warehouse pages sent visitors to the new store, and it opened to the public in May 2018.
- WooCommerce store for complete solar systems, batteries and EV chargers
- System products with specs as attributes and purchasing options as variations
- Category structure across solar, batteries and EV charging
- Manufacturer datasheets and documents attached to products
- Staged launch, with the established brand's pages sending traffic to the new store
- Content and pages for rebates, installation costs and brand partners
The result
The online front door for one of WA's busiest installers.
Since the store opened, PSW Energy has become one of Western Australia's larger installers. In 2025 it ranked fourth in the state for solar and third for batteries. In 2024 it appeared in its own right in EUPD Research's Installer Award Australia, and in January 2025 it was certified to three ISO standards.
Those results belong to the installer and its team, not to a website. The store's job was to let a household see a complete system and its specs before booking an installation. It has done that since May 2018.
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