Cluster · 15 articles
Amazon Marketplace Operations
Listing optimization, A+ content, and catalog operations for Amazon now that Alexa for Shopping (formerly Rufus) and other AI shopping assistants read your detail pages before customers do.
More in Amazon.
The Amazon Buy Box (Featured Offer) in 2026: How It's Chosen and Why It Disappears
What Amazon's Featured Offer is, the September 2026 end of seller eligibility rules, the factors Amazon says it ranks and ignores, why the Buy Box gets suppressed, how to track it, and what it means as Alexa for Shopping compares and buys.
Sujan Bhuiyan · · 14 minFBA vs FBM in 2026: Fees, Prime, the Buy Box and a Worked Cost Comparison
Fulfillment by Amazon, Fulfilled by Merchant and Seller Fulfilled Prime compared on 2026 fees, Prime eligibility, Featured Offer rules and control, with one SKU costed line by line.
Sujan Bhuiyan · · 15 minAmazon Marketing Cloud for Mid-Market Brands: The First Three Queries
What a $100K–$10M Amazon brand should ask Marketing Cloud first: who the ads actually acquire, where two campaigns pay for the same order, and how long the purchase takes.
Sujan Bhuiyan · · 12 minWhat Your Free Amazon Listing Audit Actually Covers
Not a PPC teardown alone. A scored read of three hero ASINs across listing quality, catalog readiness, ad efficiency, and Alexa for Shopping answerability — so you know what to fix first.
Sujan Bhuiyan · · 11 minAmazon Search Query Performance Report: How to Read Your Share of Demand
A practical guide to Amazon's Search Query Performance report: share-of-demand math, funnel gaps, and how mid-market brands turn SQP into listing and PPC actions.
Sujan Bhuiyan · · 12 minSeller Central vs Vendor Central: Which Amazon Path Fits Your Brand
A practical 1P vs 3P decision guide for $100K–$10M brands: who owns price and inventory, how the fee math differs, and when a hybrid account is the real answer.
Sujan Bhuiyan · · 12 minBrowse Tree & Category Corrections: The Invisible Ranking Lever
A product in the wrong Amazon category is invisible to the right shoppers and irrelevant to the wrong ones. Here is how to find it and fix it.
GigaCommerce Team · · 11 minThe Alexa for Shopping Listing Test (Formerly the Rufus Test): 20 Questions to Ask About Your Own Listing
Run your own listing through the same read Alexa for Shopping (formerly Rufus) does, before a shopper's question exposes the gap.
GigaCommerce Team · · 14 minReviews as Machine-Readable Evidence on Amazon
Your listing makes claims; reviews are the only evidence Alexa for Shopping (formerly Rufus) trusts — here's how to build that evidence without risking your account.
GigaCommerce Team · · 11 minSPAG PPC Structure, Explained
One ASIN per ad group turns messy blended reports into decisions you can actually act on. Here's how to build SPAG without drowning in campaigns.
GigaCommerce Team · · 11 minAmazon Backend Attributes: The Complete Fill-Out Guide
The fields nobody sees are the fields Alexa for Shopping (formerly Rufus) reads. A working guide to auditing, filling, and maintaining Amazon's backend attributes at scale.
GigaCommerce Team · · 11 minAmazon Brand Story vs. A+ Premium: What's Worth It
Premium buys you interactive modules and more room. Whether that room gets filled with evidence or with flourish is still up to you.
GigaCommerce Team · · 13 minTACOS, Not ACoS: The Measurement Shift
ACoS tells you if a single campaign is profitable. TACOS tells you if your Amazon business is healthy. Most sellers only track one of them.
GigaCommerce Team · · 10 minA+ Content That Alexa for Shopping (Rufus) Can Read
Your A+ was approved by people judging aesthetics. It is now being read by a machine judging evidence.
GigaCommerce Team · · 12 min