Case study · Shopify
Custom mouthguards, made orderable from home.
Mouthguard Shop makes custom sports guards, night guards, retainers and fashion fangs in Henderson, Nevada. We built the Shopify store that lets someone pick a design, choose the fit and order an impression kit without visiting the shop.
Mouthguard Shop · mouthguardshoplv.com
At a glance
What you can verify on the live store.
Every number below is either on the site, in the store's own data, or published by an outside body — never an invented conversion claim.
78
Fit and colour combinations on every custom guard
~84%
Of orders add the home impression kit at the product page
Source: Shopify order data, trailing 12 months
#1
Google position for the brand's own name
Source: Google Search Console
The brief
Every order is made to fit, but the customer is at home.
Engagement
Shopify- Client
- Mouthguard Shop
- Category
- Custom mouthguards, night guards, retainers
- Platform
- Shopify (Online Store 2.0)
- Location
- Henderson, Nevada
- Scope
- Build, configurator, catalog, ongoing management and growth
A custom mouthguard isn't a pick-a-size product. Each one has a coverage depth, a thickness and a colour, and it's moulded to the customer's teeth. The shop had the craft and a following; online, it needed a way to sell something made to measure.
The brand is also the founder. The catalog runs from a $69 QuickFit guard to a $567 gold piece and fashion fangs, and the store had to look as designed as the product.
The store
Inside the build.
The homepage: four collections up front, then the product. Captured October 2026.
What we did
How the build came together.
Organise by need
Four collections a shopper recognises: QuickFit (20-second mould-and-wear), CustomFit, Night Guards & Retainers, and Accessories.
Configure, don't email
Each custom product carries coverage depth × thickness × 13 colours: 78 combinations, chosen on the product page instead of in a back-and-forth message.
Solve the fitting at checkout
The at-home impression kit and an antimicrobial case are offered as add-ons on the product page, so the fitting problem is solved in the same order.
Give the brand room
A customised Online Store 2.0 theme with an Instagram feed, a blog of care and buying guides, gift cards, a wishlist and an affiliate programme.
- Shopify Online Store 2.0 theme, customised to the brand
- Product configurator: coverage × thickness × 13 colours, 78 variants per custom guard
- At-home impression kit and antimicrobial case as product-page add-ons
- Range from QuickFit ($69) through custom designs to a $567 gold guard, plus fangs
- Instagram feed, care and buying-guide blog, gift cards, wishlist, affiliates page
- Search Console and Shopify analytics review, with a 12-month growth plan
The result
A made-to-order product that sells like an off-the-shelf one.
The add-ons do the work they were built for: most buyers add the impression kit and a case in the same order, so a custom guard ships from one checkout. Shoppers who search for the brand find it first.
We now run the growth programme: a full read of 16 months of search data and the store's own funnel, and a plan for reaching people who search for custom mouthguards but haven't heard of the brand yet.
Also useful
Want the same kind of build?
Shopify
Running a store like this.
The guides we work from. Free to read, written for operators.
Running Shopify in 2026: The Operator's Guide
The twelve decisions that decide how a Shopify store runs in 2026, from which plan to pay for to how products reach ChatGPT, Copilot and AI Mode, each with the page that goes deeper.
Sujan Bhuiyan · · 20 minShopify Theme Choice for the Agentic Era
The theme decision that actually matters isn't which one looks best in the demo store — it's which one hands agents a page they can read.
GigaCommerce Team · · 12 minThe 6-8 App Rule: A Shopify App Audit Method
Fifteen apps doing the job of seven, each one adding a script tag and hiding facts from the crawlers reading your store.
GigaCommerce Team · · 11 minShopify Speed & Core Web Vitals in the Agentic Era
The old speed discipline has a new reason to exist: pages that load slow for humans render unreliably for agents — here is the Shopify-specific fix list.
GigaCommerce Team · · 11 minMore builds
Other stores we've built.
WooCommerceStokes
Flavored nicotine toothpicksA DTC store for an age-restricted category: four flavours, a bundle ladder, a checkout the brand controls and its compliance published on the site.
Read the case
WooCommercePSW Energy
Solar, battery and EV chargingAn online store for an established Perth installer: complete solar systems, batteries and EV chargers laid out as products, with specs and datasheets.
Read the case
WooCommerceMolly Frantzen
Original paintings, prints and commissionsA Maine studio store for one-of-a-kind originals, archival prints, greeting cards and commissions — organised by medium so collectors can browse without a gallery visit.
Read the case