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Agentic Commerce Setup: Brand Agents installed. Copilot Checkout live. Catalog AI-ready. In two weeks.
A fixed-scope setup of the 2026 agentic-commerce stack on Shopify for merchants doing $100K–$10M. Two weeks from kickoff to a live Brand Agent answering questions, surfacing products, and closing orders inside the conversation.
Free Readiness Score · 24-hour delivery · No sales call required
Shopify and Microsoft ship the platform. Someone has to set it up well.
Shopify's Spring '26 Edition made Shopify Catalog and in-chat checkout the route into ChatGPT, Copilot and Gemini, and Microsoft's Brand Agents puts a catalog-trained shopping agent on your own storefront. Much of it is on by default; none of it is tuned by default. A Brand Agent has to be trained on your catalog, tuned to your brand voice, instrumented for measurement, and tested across the real questions shoppers ask. Copilot's direct checkout has to be checked against your discounts, shipping methods and edge cases — subscriptions, bundles and local pickup don't go through it. Most merchants don't have an in-house team that's done this, and Accenture won't take you. We've built the installation as a fixed-scope, two-week service so the wave doesn't pass you by.
Deliverables
Five deliverables. Two weeks. One fixed scope.
- Brand Agent setup & catalog training — connected to your full catalog; trained on brand voice, FAQ, returns policy, and the 50 most-asked customer questions.
- Copilot Checkout & agentic storefront configuration — channel settings, direct checkout, discounts, shipping, and the product types that can't check out in chat. You stay merchant of record.
- PDP AI-readiness audit — every product page audited and updated for schema, attributes, alt text, and structured data so the Brand Agent surfaces products accurately.
- Conversation library — 30+ pre-built flows (“compare these two”, “what’s good for sensitive skin”, “do you ship to the UK”) tuned for your category.
- Measurement & reporting — live dashboard plus weekly reports for the first 30 days: conversation volume, conversion vs. site average, attributed revenue.
Timeline
What week one and week two actually look like.
Week 1 — Audit, train, build
- Day 1: Kickoff. Shared Slack. Brand Agent installed on staging.
- Day 2–3: Catalog ingestion + voice training session.
- Day 4–5: PDP audit run. List of fixes shared.
- Day 6–7: Conversation flows authored + reviewed.
Week 2 — Tune, test, launch
- Day 8–9: Internal QA across 50 test conversations.
- Day 10–11: Stakeholder review. Final tuning.
- Day 12–13: Soft launch to 10% of traffic. Live monitoring.
- Day 14: Full launch. 30-day measurement window begins.
Scope tiers
Three tiers by catalog size.
From $4,000, fixed scope, fixed timeline, no 12-month contract. We'll scope your exact number on a 20-minute call — see full pricing on the pricing page.
Launch
Catalogs under 200 SKUs · single market
- Brand Agent + Copilot Checkout
- PDP audit on 50 hero SKUs
- 20 conversation flows
- 30-day measurement
2 weeks
Growth
Catalogs 200–1,500 SKUs · single or multi-market
- Everything in Launch
- Full-catalog PDP audit
- 50 conversation flows + 3 retargeting flows
- Post-purchase Brand Agent + multi-currency
2 weeks
Plus
Shopify Plus · 1,500+ SKUs · multi-store
- Everything in Growth
- Multi-store Brand Agent config
- Advanced AMC/GA4 integration
- 90-day measurement & tuning
3 weeks
Day 14
Exactly what you get on day 14.
- A live Brand Agent answering customer questions on your Shopify store
- Copilot Checkout completing orders inside the AI conversation
- Every PDP audited and updated for AI-readiness
- A library of 20–50 tested conversation flows tied to real shopper queries
- A measurement dashboard: conversation volume, intent-to-purchase, conversion lift, attributed revenue
- A weekly report email for the first 30 days
- A 30-day stability guarantee — any Shopify API change in that window, we re-tune at no charge
- A handoff document so your team can manage day-to-day after launch
Agentic Commerce
From the playbook.
The guides we work from. Free to read, written for operators.
Agentic Commerce on Shopify: The 2026 Guide
Two surfaces, six dated changes, one readiness stack. What OpenAI, Microsoft, Google, Amazon and Shopify actually shipped, what a Shopify merchant controls, and what to fix first.
Sujan Bhuiyan · · 21 minMicrosoft Brand Agents on Shopify, Explained
Not a chatbot with a new name, and not a Shopify feature. A practical breakdown of Microsoft's Brand Agents, what they need to work well, and how to train one that earns trust.
GigaCommerce Team · · 5 minCopilot Checkout: The Configuration Guide
The demo order is easy. The Quebec preorder with a discount code and a PO box is where Copilot Checkout earns its configuration.
GigaCommerce Team · · 11 minThe Agentic Commerce Readiness Checklist
Before you pay anyone to fix agentic commerce, run this checklist against your own store. Most gaps are visible in an afternoon.
GigaCommerce Team · · 10 minAlso useful
Related reading and next steps.
FAQ
Questions we get a lot.
Still unsure? Ask an operator, not an SDR.
Book a 20-minute callDo I need Shopify Plus?
No. Shopify Catalog and agentic storefronts work on standard Shopify plans, and Microsoft's docs list no Shopify plan requirement for Brand Agents. Plus matters for other reasons — checkout customization, unlimited B2B catalogs, multi-store — and we'll tell you honestly if you need it.
What if I'm not on Shopify?
We install on BigCommerce too, where the equivalent agentic features have shipped. For Magento and custom stacks, we scope an equivalent install — message us.
How do you measure Brand Agent ROAS?
Live dashboard from day one: conversation volume, intent-to-purchase rate, conversion vs. site average, attributed revenue, AOV lift. Weekly report for 30 days. Standard, not an upsell.
What if Shopify changes the API mid-install?
Phase 1 installs include a 30-day stability guarantee — any breaking API change in that window and we re-tune at no charge. Beyond 30 days, the retainer covers it.
What happens after day 14?
Three options: handoff to your team with a documented runbook; a light retainer for monthly tuning and monitoring; or a full retainer integrated with Catalog Enrichment. Your call.
What if my catalog isn't ready?
That's what the PDP audit is for. If your catalog needs deeper enrichment, we'll scope the Catalog Enrichment SKU alongside the install — often more cost-effective than buying both separately.